Post by nafizhoque27 on Jan 18, 2024 1:24:42 GMT -8
Social networks completely dominate the 21st century. If you don't have a social network, it's as if you don't exist. And this applies to people, but more so to companies. If your company does not have a presence on the networks, YOU DO NOT EXIST . So clear. Most brands are already aware of this reality, which is why they fight every day to have the best content on their networks. However, not everything is worth publishing and "making it pretty." Engagement is what makes the difference between the success of one brand and another on the networks. In this article we tell you the importance of engagement in the current digital marketing strategy . Because here we don't believe in the false myth that likes don't matter! What is engagement? Engagement is the most efficient way to measure the brand/consumer connection on social networks. It is about the interaction between the potential client and the company.
It is the bond that is formed between the two. In practice it translates into the number of likes, comments, private messages, shares, answers to questions, etc. that occur on the networks Buy Bulk SMS Service For example, the best example is Instagram . There is no need to enter the account statistics to know its general engagement. Just by entering a profile and seeing the number of followers and the number of interactions we will realize the impact of said account. To put it into practice: if an account has 50,000 followers and the publications do not exceed 200 likes and 20 comments, we have little engagement. On the other hand, if an account has 50,000 followers and the publications have 10,000 or 20,000 likes and, perhaps, more than 1,000 or 2,000 comments, we are looking at luxury engagement.
real examples The Oreo brand seems to have somewhat low engagement for the very popular cookie brand and for the 3 million followers they have. *** importance of engagement importance of engagement Being a brand that many young people love, they could be creating a great interaction with these young people. interaction on instagram It seems, however, that their posts with the most engagement are those that carry out meme marketing (definitely a good way to connect with young people and gain quick interactions). The opposite case is the KFC brand , which usually has a very high engagement , especially due to 's like a group you want to join because what they're doing seems fun. It's like making new friends. However, you wouldn't want to join a group of many people where they do nothing. This is the case of accounts with more than 100,000 followers whose interaction does not exceed 500 likes and 80 comments.
It is the bond that is formed between the two. In practice it translates into the number of likes, comments, private messages, shares, answers to questions, etc. that occur on the networks Buy Bulk SMS Service For example, the best example is Instagram . There is no need to enter the account statistics to know its general engagement. Just by entering a profile and seeing the number of followers and the number of interactions we will realize the impact of said account. To put it into practice: if an account has 50,000 followers and the publications do not exceed 200 likes and 20 comments, we have little engagement. On the other hand, if an account has 50,000 followers and the publications have 10,000 or 20,000 likes and, perhaps, more than 1,000 or 2,000 comments, we are looking at luxury engagement.
real examples The Oreo brand seems to have somewhat low engagement for the very popular cookie brand and for the 3 million followers they have. *** importance of engagement importance of engagement Being a brand that many young people love, they could be creating a great interaction with these young people. interaction on instagram It seems, however, that their posts with the most engagement are those that carry out meme marketing (definitely a good way to connect with young people and gain quick interactions). The opposite case is the KFC brand , which usually has a very high engagement , especially due to 's like a group you want to join because what they're doing seems fun. It's like making new friends. However, you wouldn't want to join a group of many people where they do nothing. This is the case of accounts with more than 100,000 followers whose interaction does not exceed 500 likes and 80 comments.